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This web site states the following, "We are a leading private equity." Our analyzers noticed that the web site said " Management firm focused on North American lower middle market buyouts." The Website also said " RCP Advisors is a leading independent sponsor of private equity funds-of-funds. As well as advisory services and research. All of RCPs investment activities are focused exclusively on North American lower middle market buyouts. As of June 30, 2015, RCP manages approximately 4. 9 billion in committed capital in over 200 private equity investments across the firms funds-of-funds." The website's header had RCP Advisors as the most important optimized keyword. It is followed by Private equity, Private equity firm, and Top-tier private equity firm which isn't as highly ranked as RCP Advisors. The next words rcpadvisors.com uses is Sponsor of private equity. North American lower middle market buyouts was included and will not be viewed by web engines.